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Master the soft skills needed to be a great UX Designer
Beyond UX Design's mission is to give you the tools you need to be a truly effective UX designer by diving into the soft skills they won't be teaching you in school or a boot camp. These skills are critical to your success.
Explore how psychology influences effective UX design. Learn practical methods for incorporating psychological principles into your design process, and gain insights into ethical considerations and storytelling.
Why do some apps just "feel right," while others completely miss the mark?
Years ago, Mara Thorsrud and her team crafted what they thought was the perfect login page.
But this design tanked despite looking perfect.
And there was an interesting reason…
But first, check out this week's sponsor:
SPONSOR
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This week, Mara and I explore how deeply psychology influences every interaction your users have with your product.
We dig into things like:
⇢ How minor visual cues can dramatically shift user behavior ⇢ Why storytelling is the ultimate tool for influencing users and stakeholders ⇢ Practical tips to incorporate psychology ethically
If you've ever wondered why some designs resonate while others fall flat, or if you're ready to tap into the power of psychology to elevate your skills, this episode is for you.
1️⃣ Integrate color psychology. Colors influence user perception and behavior. Choose colors that evoke desired emotions—calming blues for medical products or luxurious purples for premium offerings. Test color impacts to ensure selections effectively communicate the intended message and enhance user interaction.
2️⃣ Utilize eye-tracking and visual cues: Humans follow visual cues, like eye direction. Placing visual elements can guide attention effectively. For example, aligning imagery to direct users towards calls to action improves engagement.
3️⃣ Apply Gestalt principles for clearer design: Gestalt principles like proximity, similarity, and continuity are essential for effective visual communication. Using these principles enables users to intuitively grasp your interface's structure, improving usability and reducing cognitive load for a smoother user experience.
4️⃣ Avoid deceptive patterns—design ethically: While psychology is powerful, misuse can result in deceptive designs, called dark patterns. Regularly evaluate your designs from the user’s perspective. Ask if your decisions truly support user goals or subtly coerce them into regrettable actions. Ethical design fosters long-term trust and loyalty.
5️⃣ Use research-driven psychology for better decisions: Incorporate theories like Gestalt principles and color theory to guide design choices beyond aesthetics. Explore research papers and psychology books to support your UX decisions, providing a strong basis for effective, persuasive designs.
Ok web designers. Let’s talk about the “c” word...
Creative Burnout
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Join 6,000+ designers improving their soft skills, weekly!
Master the soft skills needed to be a great UX Designer
Beyond UX Design's mission is to give you the tools you need to be a truly effective UX designer by diving into the soft skills they won't be teaching you in school or a boot camp. These skills are critical to your success.
