🤝 The trick to getting a team to adopt an outside idea

Explore the full Cognition Catalog! Not Invented Here We tend to reject or undervalue ideas, tools, and research that come from outside our own team, and overvalue the ones we built ourselves. The origin of an idea ends up carrying more weight than its quality. But first, let's hear from this week's sponsor... Now, back to Not Invtented Here ⏬ When your team says an outside idea "won't work for us," are you evaluating the idea, or just the team it came from? A few years back at GE, a mandate...