👻 Our persona started giving feedback

Check out the latest episode! This is the story of a senior UX researcher who builds the perfect persona to win over a stubborn steering committee. He’s warm. He’s helpful. He remembers your kid’s name. And a few weeks later, he starts leaving feedback in Slack. What happens when your persona starts getting more buy-in than you do? A persona is a lie. A well-meaning lie, but a lie nevertheless. You know it. I know it. We all agree to pretend anyway, because the lie is useful. It gets people...